Frozen (Key Art Development)
Strategy
Develop an iconic piece of art for the Disney on Broadway production based on the animated 2013 film of the same name. It should sit proudly along the other Disney productions. Key art would serve as the foundation for promotional materials like outdoor signage, direct mailings, and motion graphics. 
Approach
Much of the early creative ran on a parallel path to the show's development. The show began as a promise that would be something a bit on the more unique and elevated in terms of the Broadway Disney spectrum. This eventually changed as development moved on. The explorations below explore art at different times of the show's development. Iconography was a big part of the overall process and especially forward for the show's launch. 
Assets (Development)
• Original graphics
• Stock photography
• In-house studio photography
Note: The last two pieces of creative to the right show the final execution. It has been either entirely or partially created by another artist.
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